eMedia Launch (old)
Covering Presentation With Claire & Started Competitive Analysis Of Websites
Hi, Crystal there are a few different versions in canva of the live presentation. Can you send me a link for which one to work on?
Hi Claire - thanks for checking in - we resolved that question already - and thank you for your work - please note that Christopher would like to change the word Solution Providers to IT / Developers
I will be off line until Sunday / Monday
Note: We are aiming by tuesday evening to have the layout of the website done (rough draft) - aiming to have presentation done today
I love his passion. Would love to be able to deliver a story like this https://m.youtube.com/shorts/ZnML9Ai8QPc
ideas for video shorts for eMedia
Website Development: Made Adjustments To & Finished Layout of Services Web Page
Lunch Meeting With Claire & Christopher - Presentation Overview
Notes On Prestation Overview: Highlight the page we are onechristopher needs to fill in text on strategic technology check fontsChristopher needs to fill in the text for deployment pageFind Notes & Put It In The Presentation
We are not making any other versions on the this
Notes from yesterday: >> Too many options
>> be done with the live presentation
>> Priorities: Brochure & Website
>> agenda should match the header
>> create a style guide: - the text should stay the same as the text on India music solution
>> delete the logo on every page
>> color on the united nations matches more
>> we talked about the people--- let's next talk about the technology
>> changed strategic choice to strategic technology
>> In Brochure we want the agenda to be called table of Contents
>> Christopher can help to write copy for the technology slides
>> 3 keys to strategic copy
Update: I implemented my action points - Christopher will take time sometime this week to edit, hack, and write the technology copy
Develop Sales and Marketing Strategies
Dieneke had an inspiration today about marketing:
Steps:
1. Types of clients we have, and the types we will approach.
* Media/Marketing
* Education
* Research
* Product info management
2. Revamp website to be consistent with our new brand. Update LinkedIn, twitter, Facebook,
3. Update logo
4. Clear message on every single social media channel.
5. Start cleaning up old material and deleting it off the internet.
Suggestion keep on working with eMedia workspace, wait until 2024 to release new branding with eMediaLibrary. As we have made some headway and created interest in eMediaWorkspace.
OUR TARGET AUDIENCES:
NEW CLIENTS
1. Get New Leads - Warm, and Cold.
2. Find different way of reaching out!! You can’t keep repeating the same message to the clients you’ve already relayed the same message to. Make it more personal to the client
3. Make sure our website accurately reflects what we do.
CURRENT CLIENTS
1. Maintain and update communication with current clients, and inform them or persuade them to transfer to the new version of emedia library.
2. Find different way of reaching out!! You can’t keep repeating the same message to the clients you’ve already relayed the same message to. Make it more personal to the clients
3. We want to specialize with the things we are already doing. Not branch out anymore, use agile methodology and information acquired during RnD to acquire new clients
4. Make sure we don’t overextend ourselves.
5. Top clients are priority before getting new clients.
6. We get our information from our current clients for product development and marketing material.
7. Make more personal emails about them, Introducing the new version, and explaining why it will benefit them uniquely.
8. More impactful results.
THE FLYER
What will it look like?
CURRENT CLIENTS
1. 2 pages or sheets saying “this is what you’ll get, we will take the time to guild you through the new version and meet weekly”
2. New screenshots that showcase the features and UI working more smoothly.
3. Really illustrations the advantages to current clients what the advantages are.
NEW CLIENTS
1. Offer them something that isn’t a struggle to get started, something easy.
2. EG: easy to find things, quick access to your assets, Recycle some things from the intermedia website.
3. Max Six pages of information on a flyer.
4. Focus on creating more interest than info dumping on new prospects, set up a free meeting in person to explain in more detail what we do.
Let’s really work on defining the bottom line we want in the product as far as functionality, It'll really be worth it to establish something like this in the product.
Claire’s ideas -
The definition of functionality - The ability of a person or organization to do many things well, fulfill their responsibilities, and balance quality of life, sanity and self care with their work.
Weekly check ins:
How is the company and the individuals within it functioning? Being honest, where could we take a step back and check in, seeing room for improvement or maybe a different approach?
Fix text on contact page on entermediadb.org website to say eMedia Library or workspace. It's still eMediaFinder.
MARKETING notes
Focus on capabilties instead
Basically we need to come up with main thing, search for what they want to search for.
Grounded explanation, come to the point.
3 of 4 sides, to upload you do this, to crop you do this, search for key tags,
- New features video's
- Crop tool / guidelines
- Search guidelines / refine
- Product information with entities / activiteites instead of files / add typefield, but production type
- Create hacks, explain it to them.
- Tell people where to click, refine a little more.
- Whitepaper how do we set these customers up, best user cases, some tutorials, some best practises.
meeting 10/11 marketing ideas
